STRATEGY + INSIGHT

Strategic insights to help your brand grow.

Deeper, More
Actionable Insights

With best-in-class industry tools at our fingertips, our proven solutions uncover deeper, more relevant insights. We immerse ourselves in your challenge and design custom research that delivers meaningful growth.

To know what people think, you must first understand how they think.

Customer Understanding

Our intuitive, collaborative techniques uncover the voice of your customer. Next, we help deliver those voices to your organization through clear, persuasive storytelling.

Brand Perception

We uncover what quickens your consumers’ pulse, what makes them reach out and buy, and what turns them off. Our work puts trends in perspective and helps capture interest.

Communication

Communication is all about impact. Because we understand how people behave, we support communications development in agile and effective ways.

Innovation

We design tailored programs to discover unmet consumer needs. We develop and advance ideas so your brand can create new products and services with confidence.

Full-Service Research Solutions

Digital Qualitative Offerings

Digital Discussions

An enterprise insights platform created to capture rich, agile insights, QualBoard® supports everything from simple DIY discussions to complex global projects.

Video Interviews

The QualMeeting® video insights platform combines the immediacy and visual cues of in-person research with the time and cost savings of digital research, giving you greater access and real-time insights.

Neuromarketing Tools

Experience the cutting-edge techniques of Sago Research Labs to uncover emotional responses and subconscious feelings with tools like Eye Tracking, Facial Coding, and advanced Usability Testing.

Quantitative Capabilities

Online Surveys

From brand health tracking to segmentation, ad research, concept optimization, choice modeling, and more, our quantitative experts ensure you reach your project objectives.

Advanced Analytics

With industry-leading data science expertise, our practice includes perceptual mapping, choice modeling, factor, and pricing analysis, TURF and competitive analysis, and more.

Rapid Alert Omnibus

Gather reliable insights quickly with our full-service omnibus. Get efficient answers to your quantitative research questions with a quick and budget-friendly solution.

Automated Research

Empower users, reduce insights gridlock, and get advanced audience selection with Methodify, an automated quantitative research engine. Gather fast, easy, and smart results–all in one place.

In-Person Research

Locations

Access full-service market research spaces around the globe. We host world-class focus group facilities and testing sites across key markets in North America and Europe.

Focus Groups, IDIs

Ideal for exploratory work, concept development, and product testing. Conducted in any one of our own facilities as well as alternate locations as needed.

Ethnographic Interviews

In-home or on-site, understand the context in which consumers use a product or service for breakthroughs in marketing and product innovations.

Place-Based Research

Capture real-life behaviors where they really happen. From shopalongs and store intercepts to ride-alongs, hike-alongs, fish-alongs, and more – we love to be there.

Managed Services

Trusted Partners

Our Managed Services partners are vetted to the highest standards and represent some of the best in the business with decades of relevant experience.

Agile Activation

Quickly add on an ad hoc screener, discussion guide, survey design, or summary of findings to your project without compromising your deadline.

Local Efficiency

Reduce travel costs and access skilled research partners in your desired location who are familiar with both the market and the facility.

Just-Right Support

Have the freedom to leverage Sago’s Managed Services exactly where you need it for each individual project without a long-term commitment.

Internal Expertise

Avoid the stress of navigating different partners and let our skilled internal teams support the Managed Services providers for a seamless experience.