Deeper, More
Actionable Insights
With best-in-class industry tools at our fingertips, our proven solutions uncover deeper, more relevant insights. We immerse ourselves in your challenge and design custom research that delivers meaningful growth.
To know what people think, you must first understand how they think.
Customer Understanding
Our intuitive, collaborative techniques uncover the voice of your customer. Next, we help deliver those voices to your organization through clear, persuasive storytelling.
Brand Perception
We uncover what quickens your consumers’ pulse, what makes them reach out and buy, and what turns them off. Our work puts trends in perspective and helps capture interest.
Communication
Communication is all about impact. Because we understand how people behave, we support communications development in agile and effective ways.
Innovation
We design tailored programs to discover unmet consumer needs. We develop and advance ideas so your brand can create new products and services with confidence.
Full-Service Research Solutions
Digital Qualitative Offerings
Digital Discussions
An enterprise insights platform created to capture rich, agile insights, QualBoard® supports everything from simple DIY discussions to complex global projects.
Quantitative Capabilities
Online Surveys
From brand health tracking to segmentation, ad research, concept optimization, choice modeling, and more, our quantitative experts ensure you reach your project objectives.
Advanced Analytics
With industry-leading data science expertise, our practice includes perceptual mapping, choice modeling, factor, and pricing analysis, TURF and competitive analysis, and more.
In-Person Research
Locations
Access full-service market research spaces around the globe. We host world-class focus group facilities and testing sites across key markets in North America and Europe.
Focus Groups, IDIs
Ideal for exploratory work, concept development, and product testing. Conducted in any one of our own facilities as well as alternate locations as needed.
Managed Services
Trusted Partners
Our Managed Services partners are vetted to the highest standards and represent some of the best in the business with decades of relevant experience.
Agile Activation
Quickly add on an ad hoc screener, discussion guide, survey design, or summary of findings to your project without compromising your deadline.
Local Efficiency
Reduce travel costs and access skilled research partners in your desired location who are familiar with both the market and the facility.
Just-Right Support
Have the freedom to leverage Sago’s Managed Services exactly where you need it for each individual project without a long-term commitment.
Internal Expertise
Avoid the stress of navigating different partners and let our skilled internal teams support the Managed Services providers for a seamless experience.